Case stories: Show, don’t tell!

I shoot, interview, write and edit case stories – both the video and written versions. To me it’s so important that a case story is told from the customer’s point of view — not from the clients making the case. And it should be an actual story – with a narrative beginning, middle and end, and maybe a bit of tension or drama. It should make you feel something.

Case: Water ATMs offer low-priced water in Nairobi’s informal settlements

I shot and edited this video from Nairobi in summer 2016, commissioned as part of the Grundfos Stories series.

Download the case story I wrote to go with this video here. 

Case: One small box saves the day – twice – in Woodstock, Georgia

I shot and edited this customer case video in autumn 2016.  And here is the case story I wrote to go with it – again, part of the Grundfos Stories series.

Case: How an old treatment plant became one of Poland’s best

I shot and co-edited this customer case video in spring 2015. Here is the case story I wrote to go with it.