A story behind everything
There’s a great story behind everything. Every product, project, campaign or investment. It is not always obvious.
My mission is to help you find and tell those stories – no matter how technical – and make them come alive.
Authentic stories that hit the receiver’s emotions and intellect.
With training from some of the world’s best video journalists and videographers, I offer clients a visual storytelling solution.
I offer videos that can quickly and efficiently inspire, educate and/or entertain your target audience
- Customer case stories
- Explainers. Show us: how does it work? (And if you can get your customer to show how it works, even better!)
- Internal presentations and pitches.
- Documentaries – such as following an organization over time using great visuals and interviews
- Social media (SoMe) posts. Your target audience stops scrolling to watch your video
- Podcasts. They aren’t only for the ears! I have made internal podcasts with video and audio. You could listen without visuals and hear a great story; you experience it differently when you watch.
- Video editing. Maybe your own team or another supplier has shot video and you need help making it into something better. Send it to Jackalope, and I’ll edit the sharp story you are looking for!
Some types of stories and content just work better in other media like written stories, audio podcasts, booklets, photo essays and more.
Wastewater stories require work down under. Photo by Christian Andersson.
Different types of videos and video services
Video works best when you have something to show – not just tell. For example you can show how something works with video, and you can show the impact it makes on people’s lives.
But for the nitty-gritty details behind it, you can use a written story.
Planning the stories
A great story has a plan behind it, but where this is space for flexibility. Real life happens.
I start by planning the story with you, looking for the main goal and message you’d like from the story.
At the story shoot, we scout the location with the customer. I sketch out a plan for possible shots that can help the viewer visualize the story. If we had no words, no interview, how can we tell this story visually? I look for beautiful shots, too.
My shotlist for the story shoot in Shenyang, China, at the landfill. I got all these shots and ended up using them in the edited story.
On-site collaboration
Part of the location scouting involves planning the shoot with the “customer/end customer” onsite. We tour the location together, talk through what I see as the story and look for the best ways to show it as things happen in real life. Thus, initial storyboard planning is loose and based on what we know. On location, this evolves as we shoot the story and “real life happens.”
On location in Buwikwe village, Uganda. Jack discusses the story plans with villagers, looking for a family who can best help illustrate the story on camera.